Tis The Season To Be Irritated!
Thirty irritating seconds.
The GAP ad not only has the relativistic "do what feels right" and the frameless "86 the rules" lyrics. It has an implicit pluralism espoused with the list of holidays or holy-days all lyrically on an equal footing. By listing off Hanukkah, Kwanzaa, Christmas, and Solstice it not only "includes" everyone (although who celebrates Solstice nowadays?) But offers us a theological and ideological do what you want. It’s a pick ‘n’ mix approach to the season.
It not only irks me as a production piece it bugs me that in a quiet way it undermines the supremacy of Jesus. Thus in a few seconds it manages to convey the spirit of the age...do what you want believe what you want.
The countercultural message of Christmas is Emmanuel has arrived. God has come to us up close and personal. The one true God has come to us. God in all his “Clark Kentness," God with a postal code has come to us in the Person of Jesus.
